Try our free Engagement Rate Calculator to check influencers’ past performance.
Upgrade to access Unlimited Searches and Bulk Uploads.
Summary
100%
Engagement Rate
Average ER
Location
Location City, Country
Gender
Gender
Interest/Themes
Past Collaborations
Collaboration commas separated
Achievements
Achievement List
Highest Engagement Post Themes
Post Theme
Suitable Brand Types for Collaborations
Notes :
.png)
1. Gather Data: Collect likes, comments, and shares from the TikTok influencer's posts.
2. Choose a Time Frame: Select a set of recent posts to analyze, such as the creator's last 10 posts.
3. Calculate Total Engagement: Sum the likes, comments, and shares for the selected posts, then divide each total by the number of posts to get Average Likes, Average Comments, and Average Shares.
4. Divide by Followers: Add the three averages together and divide the result by the creator's follower count.
5. Calculate Percentage: Multiply the result by 100 to express it as a percentage.
6. Use the Formula: Use the following formula to calculate the engagement rate:
TikTok Engagement Rate (%) = (Average Likes + Average Comments + Average Shares) / Followers × 100
TikTok engagement rate work like this:
1. Data Entry: Users provide influencer's account name for the calculator to retrieve necessary information.
2. Calculation: The calculator averages likes, comments, and shares across the creator's recent posts, divides the combined average engagement by their follower count, and multiplies by 100 to express the engagement rate as a percentage.
3. Interpretation: Users assess the engagement rate to gauge the influencer's content effectiveness; a higher rate indicates a more engaged audience.
Based on Statista data, the average engagement rate of TikTok posts is 2.65%. So, if it is above that range, the engagement rate can be said to be good.
However, this benchmark varies depending on the number of followers, reach, and popularity.
Slice calculates TikTok engagement rate using average likes, comments, and shares relative to the creator's follower count. Including shares provides a more complete picture of how actively an audience interacts with a creator's content. Here's the formula used by the Slice TikTok Engagement Rate Calculator:
TikTok Engagement Rate (%) = (Average Likes + Average Comments + Average Shares) / Followers × 100
This formula adds the average number of likes, comments, and shares on an influencer's recent TikTok posts, divides the total by their number of followers, and expresses the result as a percentage. Shares are included because they are an important form of TikTok engagement: a viewer who shares a video is actively spreading it to new audiences. Some marketers also track a separate metric, Engagement Rate by Views (%) = (Likes + Comments + Shares) / Views × 100, which measures engagement per view of a specific video. Engagement Rate by Views is not the methodology used by the Slice TikTok Engagement Rate Calculator.
Slice is a powerful platform created to help brands and agencies launch the best influencer campaigns. Slice can pull a lot of data regarding influencer performance statistics in current and ongoing campaigns. Some of the important metrics you need to select influencers on your roster are available in our free subscription.
We created this free tool to make the work of marketers and KOL Specialists easier. You can use this tool for free for your marketing purposes.
Apart from the TikTok engagement rate calculator, Slice also offers several other features to simplify the influencer marketing / endorsement flow. Our main features include:
1. Influencer Payments
2. Tax Calculation
3. Influencer Campaign Reporting
4. Creator CRM
5. Influencer marketing digital contracts & signatures
.png)