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Instagram Engagement Rate Calculator

Try our free Engagement Rate Calculator to find out the engagement of any social media account

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Engagement Rate




Average per post


Average per post


Average per post

Notes :

  • Total likes from last posts are likes
  • Total comments from last posts are comments
  • All data based on last post

What is Engagement Rate Calculator?

Instagram Engagement Rate Calculator is a valuable tool for brands and influencers on Instagram. You can measure how engaging your Instagram posts are on the audience / followers views.

This is done by calculating the ratio of likes, comments, shares, and saves to the number of views. Use this calculator to track and analyze content performance, current trends, and make data-driven decisions. This will help you improve your Instagram strategy and maximize audience engagement.
Slice Instagram Engagement Rate Calculator Preview
Benefits of high engagement rate

Why Do You Need It?

You should calculate Instagram engagement rates for various reasons. For example, you might want to see how well the content of the influencer you want to endorse is performing. Here is another reason to calculate influencer engagement rate:

• To identify whether a particular campaign is working or not
• To make sure if influencers are a good fit for your marketing campaigns
• Track long-term performance
• To measure popularity and reach

How to calculate Instagram engagement rate?

You can calculate your own Instagram engagement rate manually. Divide the number of engagements on Instagram content by the number of followers the account has. Then multiply that number by 100 to get the percentage. Here is the formula:

Engagement rate = (total number of user engagements ÷ total number of views) x 100
Engagement consists of: Likes, Comments, Shares, Saves

Example: Lizzie Parra, a content creator with 172,000 Instagram followers, has received 2,870 likes, 176 comments, 440 shares, and 397 saves on one of her content. This means that Lizzie Parra's engagement rate for this particular content is 2.26%.

How can I use this information for influencer marketing?

Engagement rates are essential in determining the success or failure of influencer marketing campaigns. You can use this information to improve your campaigns and marketing strategies as a brand or business.

As an influencer, you need to constantly monitor your engagement rate. Engagement rates give you a clue as to how popular and influential your content is. You'll know exactly where you need to improve or if you're doing something right.

What is a good engagement rate for instagram influencers?

According to Statista, the average engagement rate per Instagram post will be between 0.6% and 0.9%. Therefore, if it's above average, it's a good engagement rate.

However, this number varies depending on the number of followers, reach, and popularity.

How to increase engagement on Instagram?

If you're wondering how to get more engagement on Instagram, there are a few ways to do it. Most importantly, consistently post quality content that is relevant to your niche and brand. Instagram is a visual platform, so it needs exciting and engaging content.

Then, pair it with relevant hashtags and keywords. This will help other users see your content when they search for something using these keywords.

Lastly, interact with other users frequently. Interaction is a two-way street, so do engage with Instagram users who like and comment on your content.

Why is our Instagram Engagement Rate calculator free?

Slice is a powerful platform created to help brands and agencies launch the best influencer campaigns. Slice can pull a lot of data regarding influencer performance statistics in current and ongoing campaigns. Some of the important metrics you need to select influencers on your roster are available in our free subscription.

We created this free tool to make the work of marketers and KOL Specialists easier. You can use this tool for free for your marketing purposes.

Apart from the Instagram engagement rate calculator, Slice also offers several other features to simplify the influencer marketing / endorsement flow. Our main features include:
1. Influencer Payments
2. Tax Calculation
3. Influencer Campaign Reporting
4. Creator CRM
5. Influencer marketing digital contracts & signatures

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